This is one of the most creative and out of the box projects I have been able to work on. We were given a task to create a guerrilla campaign that would stand out and impact the communities life in some way. At this time, our community was our college. We were to find a start up company on Kickstarter and go wild with it. Positive Panties seemed like a promising choice. Our goal was to impact women in a positive way, by taking something that is personal and make it public. We placed a dresser filled with underwear (some with quirky quotes and others blank for women to write their own quotes on) in women's bathrooms. Let's just say the word spread fast!